I get asked frequently which lenses are the most important to buy.  Well, that depends a lot upon what you shoot.  For a wedding photographer a macro lens is a must.  I know they're expensive, and I know they are fairly one dimensional when it comes to wedding photography as they would primarily be used for jewelry shots, small details etc.  But the results are beautiful.  Your work must stand out if you are going to be successful.  

We have so many discussions on my Page about newcomer photographers taking away business etc.  Any newcomer shooting in Auto with a kit lens couldn't remotely in their wildest dreams recreate this shot.  There is so much more than gear that goes into great photography.  But conversely without great gear, you are letting your experience and knowledge be wasted if you're using crappy gear for your shots.  You need it all to truly differentiate yourself from your competition.  

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Camera settings: Nikon D800, 1/60 sec at f/4.5, 105mm at ISO 125, flash did not fire.  Taken at 12:22pm on November 17, 2012 by Jason Lanier.